Social Channel Insights and Performance Analytics

Firstage collects diverse data from connected social channels to analyze marketing performance and provide valuable insights for your next content strategy.

Types of Data Collected

Firstage collects the following essential data for marketing performance analysis and content management.

Media Insight (Media Performance)

Metrics that help you understand how well each piece of media is performing. This is snapshot data at specific points in time, requiring periodic collection to track changes over time.

• Key Metrics: Likes, views, comments, shares, etc.
• Data Characteristics: Point-in-time view (Snapshot)

We are building historical data by recording media insights hourly and daily from these snapshots. Initial data may not be available immediately.

User Insight (Account Insights)

Core metrics for tracking your account’s overall growth trends. Track follower changes, profile views, and more during specific periods to diagnose your account’s health.

• Key Metrics: Profile views, follower count, reach, impressions, etc.
• Data Characteristics: Historical data available to analyze changes over time.

Demographic Insight (Demographics)

Detailed understanding of who is following your account. Accumulated as daily snapshot data to track audience changes over time.

• Key Metrics: Follower age, gender, country, city
• Data Characteristics: Daily snapshot (Snapshot)