Campaign Performance Analytics
Campaign performance analytics allows you to view marketing results across all channels at a glance and make data-driven decisions.
Campaign Analytics Dashboard Overview
Key elements you can check in the analytics section of the campaign detail page:
| Component | Description |
|---|---|
| KPI Cards | Key metrics (post count, engagement, reach, impressions) |
| Platform Analytics | Performance comparison by channel (Threads, Instagram, etc.) |
| Top Posts | Posts with the highest engagement |
| AI Insights | Best performing channels, recommended actions, etc. |
| Comparative Analysis | Performance comparison with previous periods |
KPI Monitoring
4 Key Metrics
Step 1: Post Count
Definition: Total number of posts included in the campaign
Usage:
- Understand campaign scale
- Small post count (< 3) makes meaningful analysis difficult
- Recommended: Compose campaigns with at least 5-10 posts
Step 2: Engagement
Definition: Sum of all interactions (likes + comments + shares)
Platform-specific weighting:
- Threads: Comments (high) → Reposts (medium) → Likes (low)
- Instagram: Saves (high) → Comments (medium) → Shares (medium) → Likes (low)
Interpretation:
- Higher values indicate more active audience participation
- Varies by channel, so refer to platform analytics
Step 3: Reach
Definition: Number of unique users who viewed posts
Usage:
- Measure campaign exposure
- Check ratio of engagement to reach (if low, content improvement needed)
Step 4: Impressions
Definition: Total number of post exposures
Difference from Reach:
- Accumulates when the same user views multiple times
- High impressions signal favorable channel algorithm
Tip: You can compare with previous periods using the comparison period selection in the top left of KPI cards.
Platform Performance Analysis
Understanding Channel Analytics
Performance is analyzed reflecting the characteristics of each social media channel:
| Platform | Key Metrics | Optimization Direction |
|---|---|---|
| Threads | Comments and reposts | Conversation-inducing content |
| Saves and shares | Practical/inspirational content |
How to Compare Platform Performance
Step 1: Check Platform Analytics Section
Find the “Platform Performance” section in the campaign analytics dashboard
Step 2: Review Metrics for Each Platform
- Post Count: Number of posts published on each platform
- Engagement: Total engagement per platform (weighted)
- Reach: Total reach per platform
- Impressions: Total exposures per platform
- Engagement Rate: (Engagement / Impressions) × 100
Step 3: Check Performance Rankings
Clicking a platform name shows detailed information about top posts for that platform
Platform-Specific Optimization Tips
Threads Optimization:
- Include questions to encourage comments
- Create discussions through opinion statements
- Content that encourages reposts
Instagram Optimization:
- Valuable information worth saving
- Beautiful and attractive visuals
- Shareable insights
Top Posts Analysis
Checking Best Performing Posts
In the “Top Posts” section of campaign analytics:
- 🏆 Display top 5-10 best performing posts
- Check engagement, reach, and impressions for each post
- Click posts to view detailed information
Success Factor Analysis
Finding commonalities in top posts:
- Content Type: What format succeeded? (text, images, video)
- Publication Time: When were the best performing posts published?
- Topic: Which topics received higher engagement?
- Length: Correlation between post length and performance
Application:
- Identify successful post patterns
- Apply to future campaigns
- Share with team to establish guidelines
AI Insights
Automatically Generated AI Insights
Firstage automatically provides the following information by analyzing campaign data:
1. Best Performing Platform
Definition: Social media channel with the highest engagement
Usage:
- Concentrate resource allocation
- Establish platform-specific content strategies
- Plan future campaigns
2. Average Post Performance
Definition: Average engagement per post in the campaign
Interpretation:
- Higher values indicate excellent content quality
- If low, review content or publication timing
3. Growth Momentum
Definition: Rate of change in current week’s performance vs. previous week
Trend Interpretation:
- 📈 Rising: Campaign effectiveness increasing
- 📉 Falling: Fatigue or seasonal changes
- ➡️ Stable: Maintaining consistent performance
4. Recommended Actions
Action items AI suggests based on data:
Examples:
- “Engagement is low. Improve content quality”
- “Best performance on Threads. Focus on that platform”
- “Increase publication frequency”
- “Review hashtag strategy”
How to Use Insights
Step 1: Read AI Recommendations
Check automatically generated suggestions in the “AI Insights” section of the campaign analytics page
Step 2: Prioritize
Select the most important item among multiple suggestions
Step 3: Apply Immediately
Apply recommendations to current campaign
- Adjust content strategy
- Adjust post publication schedule
- Reallocate platform resources
Step 4: Monitor Results
Track performance changes after adjustments
Comparative Campaign Analysis
Comparing Multiple Campaigns
Step 1: Enter Comparison Mode
Click the “Comparative Analysis” button in the campaign list
Step 2: Select Campaigns to Compare
Select at least 2 campaigns (maximum 5)
Step 3: Review Comparison Metrics
| Item | Description |
|---|---|
| Total Post Count | Number of posts in each campaign |
| Total Engagement | Total engagement for each campaign |
| Reach Range | Number of unique users reached |
| Average Post Performance | Average engagement per post |
| Rising/Falling Trends | Performance changes over time |
Step 4: Check Best Performing Campaign
Check the campaign with the highest engagement via “Winning Campaign” indicator
Using Comparative Analysis
Learning and Improvement:
- Analyze elements of successful campaigns
- Identify causes of failed campaigns
- Share team’s best performance cases
Strategy Development:
- Identify campaign patterns
- Discover optimal campaign structure
- Plan future campaigns
Generating Performance Reports
Creating Reports
Step 1: Open Campaign Detail Page
Click the “Generate Report” button in the analytics dashboard
Step 2: Select Report Options
- Period: Select analysis period
- Include Items: Check analytics items to include
- KPI summary
- Platform analytics
- Top posts
- AI insights
- Comparative data
Step 3: Generate Report
Click the “Generate Report” button
Step 4: Use Report
Generated reports can be:
- 📥 Downloaded: Download as PDF or image
- 📤 Shared: Shareable with team members
- 📧 Emailed: Can be sent via email
Report Usage Tips
Internal Sharing:
- Share in weekly standup meetings
- Track team performance
- Plan next campaigns
Executive Reporting:
- Demonstrate marketing ROI
- Prove campaign effectiveness
- Provide basis for budget reallocation
Performance Analysis Best Practices
1. Regular Monitoring
Analysis by Period:
- Daily: Check key metrics
- Weekly: Analyze performance trends
- Monthly: Generate and review detailed reports
2. Differentiate Platform Strategies
- Concentrate resources on best performing platforms
- Review strategies for underperforming platforms
- Create content suited to platform characteristics
3. Data-Driven Decision Making
- Judge with data instead of intuition
- Utilize AI insights
- Repeat: establish hypothesis → execute → verify
4. Share with Entire Team
- Share success cases
- Analyze failure causes
- Discuss elements of top performing posts
Frequently Asked Questions
Q: Are performance metrics updated in real-time?
A: No, performance metrics are usually updated every hour. For accurate real-time data, check each social media platform directly.
Q: Why is engagement calculated differently by platform?
A: Because each platform has different characteristics. For example, comments are very important on Threads, while saves are important on Instagram. Applying weights allows for fair cross-platform comparison.
Q: Can I compare with previous periods?
A: Yes, you can. Use the comparison period selection button on KPI cards to compare with previous weeks, months, or quarters.
Q: If I delete a campaign, will the analytics data disappear too?
A: Yes, deleting a campaign also deletes all analytics data. Make sure to save important data as reports beforehand.
Q: How accurate are AI insights?
A: AI insights are based on collected data and pattern analysis. The more data and the longer the campaign period, the more accurate they become.