Campaign Creation and Configuration
Campaigns are a feature that allows you to manage posts across multiple social media channels as a unified group. You can group related posts according to marketing objectives and track integrated performance.
Role of Campaigns
With campaigns, you can:
| Feature | Description |
|---|---|
| Post Grouping | Combine posts with the same objective into a single campaign |
| Unified Analytics | View performance across all connected channels at a glance |
| Campaign Comparison | Compare and analyze performance across multiple campaigns |
| AI Insights | Automatically generate top-performing channels, recommended actions, etc. |
| Performance Reports | Generate detailed reports for each campaign |
Tip: Campaigns are the fundamental unit of marketing activities. Organizing campaigns by quarter, product launch, or promotion makes performance tracking easier.
Creating a Campaign
Step 1: Open the Campaigns Page
Click the “Campaigns” menu in the Firstage dashboard.
Step 2: Click Create New Campaign Button
Click the “Create Campaign” or ”+” button at the top of the campaign list.
Tip: Campaign creation is a modal dialog. If you exit while creating, your work won’t be saved, so be careful.
Step 3: Enter Campaign Basic Information
In the Campaign Creation Form, enter the following information:
Campaign Name
- A clear name that identifies the campaign
- Examples: “Q4 2024 Brand Awareness Campaign”, “New Product Launch Promotion”
Campaign Description (Optional)
- Campaign objectives, key messages, target audience, etc.
- Write so team members can easily understand the campaign’s purpose
Campaign Period
- Start Date: The date the campaign begins
- End Date: The date the campaign ends
- Only posts within this period will be included in the campaign
Note: Set the campaign period accurately. Posts outside this period won’t be automatically included in the campaign.
Step 4: Connect Posts
Method 1: Add Already Published Posts
- Click the “Add Posts” button
- Select posts to include in the campaign from the published posts list
- Multiple posts can be selected simultaneously
Method 2: Create New Posts and Add to Campaign
- Click the “Create New Post” button
- Assign to campaign during post creation
- Refer to the Post Creation Guide
Tip: You can add or remove posts even after creating the campaign. Manage them on the campaign edit page.
Step 5: Complete Campaign Creation
After entering all information, click the “Create Campaign” button.
Complete: Your campaign has been created. You can now track performance.
Managing Campaigns
Editing Campaign Information
To edit information for a created campaign:
- Click the campaign you want to edit in the campaign list
- Click the “Edit” button on the right
- Modify necessary information
- Click the “Save” button
Editable items:
- Campaign name, description
- Campaign period
- Add/remove included posts
- Campaign ID (unchangeable)
Adding/Removing Posts
Step 1: Enter Campaign Edit Mode
Click the campaign to open the detail page
Step 2: Find Post Management Section
Check current campaign posts in the “Included Posts” section
Step 3: Add Posts
Click the ”+ Add Post” button and select posts
Step 4: Remove Posts
Click the “X” or “Remove” button on the right of a post
Important: Removing a post from the campaign doesn’t delete the post itself. It only excludes it from campaign tracking.
Deleting a Campaign
To delete a campaign you no longer need:
- Find the campaign to delete in the campaign list
- Click the menu (…) on the right
- Select “Delete”
- Click “Delete” in the confirmation dialog
Note: When you delete a campaign:
- All analytics data for the campaign will be deleted
- Included posts are not deleted (only campaign assignment is removed)
- Deletion is irreversible
Campaign Configuration Best Practices
1. Clear Campaign Naming
Good Examples:
- “Q4 2024 Black Friday Promotion”
- “New Product Launch - October 2024”
- “Brand Awareness Enhancement Campaign”
Bad Examples:
- “Campaign1”, “Test”, “Posts”
2. Appropriate Period Settings
Period Setting Guide:
- Short-term campaigns: 1-2 weeks (promotions, events)
- Medium-term campaigns: 1-3 months (seasonal campaigns)
- Long-term campaigns: 3-6 months (brand campaigns)
Setting periods accurately ensures clear performance analysis.
3. Include Only Related Posts
- Include only posts with the same objective
- At least 3-5 posts needed for meaningful analysis
- Too many posts can make analysis scattered
4. Regular Reviews
- Monitor performance during campaign progress
- Add new posts as needed
- Generate detailed reports after campaign completion
Frequently Asked Questions
Q: Can I add posts after creating a campaign?
A: Yes, you can. You can add or remove posts anytime on the campaign edit page.
Q: Can the same post be included in multiple campaigns?
A: Yes, it can. A single post can be included in multiple campaigns, allowing for flexible analysis.
Q: What happens to posts published after the campaign period?
A: Posts published outside the campaign period aren’t automatically included in the campaign. You’ll need to add them manually if needed.
Q: Can I create a campaign with past posts?
A: Yes, you can. When setting the campaign period, select past dates to include posts from that period.
Q: Is campaign data updated in real-time?
A: Campaign performance metrics are updated periodically (usually every hour). For accurate real-time data, check each social media platform directly.